Tell Me More!

  • Starting with the Idea

    Build It! starts with Cassie's idea to open a cupcake shop and goes through the steps she takes to achieve that.

  • Build Your Team

    The importance of Cassie's team is emphasized throughout Build It! You can learn the key parts of a business team in Modules 2 and 9.

  • Right for Me?

    Build It! is the perfect starting point if you are considering starting a business, have recently started a business, or have run your business for some time but believe you may have missed some core foundational steps.

Modules in this Course

What You Can Expect (more modules coming by September 2023)

    1. Welcome to Own It!

      FREE PREVIEW

    2. How to Use Thinkific

    3. Welcome to Build It!

      FREE PREVIEW

    4. Tell Us About Yourself!

    1. Pre-Reading and Introduction to Cassie

    2. Module 1 Introduction

    3. 1.1(A): Story and Pre-Reading

    4. 1.1(A): Keeping Your House Out of Your Business

    5. 1.1(B): Story and Pre-Reading

    6. 1.1(B): Paying Yourself vs. Paying the Man

    7. 1.1(C): Story and Pre-Reading

    8. 1.1(C): What's In a Name?

    9. Module 1 Conclusion

    10. What Did You Decide?

    1. Pre-Reading Module 2

    2. Module 2 Introduction

    3. 1.2(A): Story and Pre-Reading

    4. 1.2(A): The IRS Knows You Better than You Know You

    5. 1.2(B): Story and Pre-Reading

    6. 1.2(B): I Can Help You If You Get Sued...

    7. 1.2(C): Story and Pre-Reading

    8. 1.2(C): ...But They Can Pay For It

    9. 1.2(D): Story and Pre-Reading

    10. 1.2(D): The Keeper of the Money Pantry

    11. 1.2(E): Story and Pre-Reading

    12. 1.2(E): Wax On, Wax Off

    13. 1.2(F): Story and Pre-Reading

    14. 1.2(F): Work Spouses

    15. Module 2 Conclusion

    1. Pre-Reading Module 3

    2. Module 3 Introduction

    3. 1.3(A): Story and Pre-Reading

    4. 1.3(A): Know What You're Making

    5. 1.3(B): Story and Pre-Reading

    6. 1.3(B): Variety is the Spice of Life

    7. 1.3(C): Story and Pre-Reading

    8. 1.3(C): Practice Your Process

    9. 1.3(D): Story and Pre-Reading

    10. 1.3(D): Differentiating Ingredients

    11. 1.3(E): Story and Pre-Reading

    12. 1.3(E): Chefs and Sous-Chefs

    13. 1.3(F): Story and Pre-Reading

    14. 1.3(F): Your Recipe Book

    15. 1.3(G): Story and Pre-Reading

    16. 1.3(G): As Your Recipe Develops

    17. Module 3 Conclusion

    1. Pre-Reading Module 4

    2. Module 4 Introduction

    3. 1.4(A): Story and Pre-Reading

    4. 1.4(A): Talking Taxes

    5. 1.4(B): Story and Pre-Reading

    6. 1.4(B): The Money Pantry

    7. 1.4(C): Story and Pre-Reading

    8. 1.4(C): Keeping Your Hand out of the Cookie Jar

    9. 1.4(D): Story and Pre-Reading

    10. 1.4(D): Learning the Measurements

    11. 1.4(E): Story and Pre-Reading

    12. 1.4(E): Make Your Shopping List

    13. 1.4(F): Story and Pre-Reading

    14. 1.4(F): Meal Prep

    15. 1.4(G): Story and Pre-Reading

    16. 1.4(G): Borrowing a Cup of Sugar

    17. 1.4(H): Story and Pre-Reading

    18. 1.4(H): In-Home Chef or Ordering In

    19. Module 4 Conclusion

    20. What did you decide?

    1. Pre-Reading Module 5

    2. Module 5 Introduction

    3. 1.5(A): Story and Pre-Reading

    4. 1.5(A): Defining Your Display Case

    5. Your Display Case

    6. 1.5(B): Story and Pre-Reading

    7. 1.5(B): Using a Realtor's Experience

    8. 1.5(C): Story and Pre-Reading

    9. 1.5(C): I'll Just Use This For a Bit

    10. 1.5(D): Story and Pre-Reading

    11. 1.5(D): Insuring the Space

    12. 1.5(E): Story and Pre-Reading

    13. 1.5(E): Permission to Display

    14. 1.5(F): Story and Pre-Reading

    15. 1.5(F): Building Your Dream Display

    16. Module 5 Conclusion

Details

  • $2,500.00
  • 98 lessons
  • 16 hours of video content
  • $5,000 Value

Pricing options

What is in the Course?

  • Module 1 goes through the 3 considerations in what is the correct business entity for you and what those business entities are.

  • Module 2 introduces you to the AABBC'S, the team of professionals that every business should have.

  • Module 3 walks through the documents and processes to legally establish a limited liability company, including operating agreements.

  • Module 4 introduces you to basic financial and tax considerations, including how to get money for your business before it opens.

  • Module 5 goes through considerations in choosing a space as well as walking through lease and contract provisions related to the space and location-based licenses and permits.

  • Module 6 helps you choose a name, logo, and brand. It also explains trademark protection and infringement.

  • Module 7 walks through contract terms you may need, some key types of contracts and contractors, and employeees.

  • Module 8 walks through considerations when choosing a website, email domain, and useful tools for online protection.

  • Module 9 goes through what trade secrets you may have as a business and how to protect them.

  • Module 10 discusses some of the secondary professionals and team members who can help your business.

  • Module 11 walks through detailed considerations in branding, advertising, and marketing.

  • Module 12 discusses copyright and its protections.

Full Series Purchase

If you purchase all of Build It! instead of individual modules or videos, you also receive the following bonus content.

  • Cassie's Homework

    You get additional worksheets that show the homework Cassie has done as she has gone through the program, including screenshots of her filling out online forms, her corporate books, her contracts, and other documents she's created.

  • Bonus Module

    You receive our bonus "home-based business" module that pulls together highlights specific to at-home businesses.